Free Essays on International Business

ADCP International Marketing/Special Studies 1. a. Customers are the focal point of all marketing activities. Organizations have to define products not as what they make or produce but as what they do to satisfy customers. Marketing Barbie dolls would require a marketer to consider the socioculture of its consumers. Sociocultural forces are the influences in a society and its culture that bring about change in attitudes, beliefs, norms, customs, and lifestyles. There are three issues that need to be addressed in decided who will purchase a Barbie doll in international markets. First, there are constant changes in population demographic characteristics-age, gender, race, and ethnicity. The U. S. has entered into another baby boom, with 76 million Americans aged 18 or younger. Other nations may have this same occurrence and this information would help in directing attention to those areas that have a high representation of children wanting a Barbie doll. Another population trend is the increasing multicultural nature of U .S. society. The number of immigrants into the United States has steadily risen during the last thirty years, thus, the emergence of cultures emulating the U.S. Another thing to consider would be the modification of marketing practices to reach ethnically diverse customers to eliminate language barriers. Second, cultural values need to be addressed so that marketers can try to monitor changes in consumers’ needs for Barbie dolls and its products (clothes, accessories, etc.) in the near future. For instance, Barbie dolls were very popular when I was younger (not that I played with them, I had a sister) and today, they are not because of increased competition of other toy and doll makers. Video games have also become very popular in favor of toys. b. When marketing beer internationally, a marketer may have to consider the political/legal environment of the country they are trying to solicit. Some politic... Free Essays on International Business Free Essays on International Business The term Globalization was first coined in the 1980’s. However, the definition of globalization varies in cultural, economical, environmental, political and social studies. According to Williamson, globalization in economical studies refers to an increasing integration of the global economy through factor and product markets by way of direct investment, financial flow and trade greatly aided by the deregulation of markets as well as the liberation of capital movement and trade (Williamson 1998,1). It is a driving force that is expected to affect the countries well being in terms of trade, employment and income as well as the values of dollar in relative to other currencies and so on. Based on a study on the globalization’s rankings in the world, New Zealand is currently rank at number 23. (Graham, Crocombe. Michael, Enright and Michael, Porter 1991,12) In the following paragraphs, there will be an explanation how the globalization affects the New Zealand’s trade with other countries, especially for multinational company’s competition in international trade, employment opportunities for New Zealanders and some reasons which are beneficial and harmful to New Zealand as a whole as well as some policies that should be taken into consideration by other businesses and the government in order to benefit from it. According to the definition of globalization above, it also is simply to understand that globalization refers to the shift a more integrated and interdependent world economy. Globalization has two main components: the globalization of markets and the globalization of production (Charles, Hill 2003,6). The globalization of markets means each the merging of distinct and separate national markets into one huge global marketplace. Each country can sell its products internationally by falling trade barriers. It provides a chance for local companies to compete in international trade by offering qualified goods and services. Wh... Free Essays on International Business ADCP International Marketing/Special Studies 1. a. Customers are the focal point of all marketing activities. Organizations have to define products not as what they make or produce but as what they do to satisfy customers. Marketing Barbie dolls would require a marketer to consider the socioculture of its consumers. Sociocultural forces are the influences in a society and its culture that bring about change in attitudes, beliefs, norms, customs, and lifestyles. There are three issues that need to be addressed in decided who will purchase a Barbie doll in international markets. First, there are constant changes in population demographic characteristics-age, gender, race, and ethnicity. The U. S. has entered into another baby boom, with 76 million Americans aged 18 or younger. Other nations may have this same occurrence and this information would help in directing attention to those areas that have a high representation of children wanting a Barbie doll. Another population trend is the increasing multicultural nature of U .S. society. The number of immigrants into the United States has steadily risen during the last thirty years, thus, the emergence of cultures emulating the U.S. Another thing to consider would be the modification of marketing practices to reach ethnically diverse customers to eliminate language barriers. Second, cultural values need to be addressed so that marketers can try to monitor changes in consumers’ needs for Barbie dolls and its products (clothes, accessories, etc.) in the near future. For instance, Barbie dolls were very popular when I was younger (not that I played with them, I had a sister) and today, they are not because of increased competition of other toy and doll makers. Video games have also become very popular in favor of toys. b. When marketing beer internationally, a marketer may have to consider the political/legal environment of the country they are trying to solicit. Some politic...

How to Organize Compare-Contrast Paragraphs

How to Organize Compare-Contrast Paragraphs Organizing two compare-and-contrast paragraphs is just a mini version of creating a compare-and-contrast essay. This kind of essay examines two or more subjects by comparing their similarities and contrasting their differences.  In the same way, compare-contrast paragraphs compare and contrast two things in two separate paragraphs. There are two basic methods for organizing compare-contrast paragraphs: the block format and a format where the writer separates similarities and differences. Block Format When using the block format for a two-paragraph comparison, discuss one subject in the first paragraph and the other in the second, as follows: Paragraph 1: The opening sentence names the two subjects and states that they are very similar, very different or have many important (or interesting) similarities and differences. The remainder of the paragraph describes the features of the first subject without referring to the second subject. Paragraph 2: The opening sentence must contain a transition showing you are comparing the second subject to the first, such as: Unlike (or similar to) subject No. 1, subject No. 2... Discuss all the features of subject No. 2 in relation to subject No. 1 using compare-contrast cue words such as  like,  similar to, also, unlike, and on the other hand,  for each comparison. End this paragraph with a personal statement, a prediction or another enlightening conclusion. Separating Similarities and Differences When using this format, discuss only the similarities in the first paragraph and only the differences in the next. This format requires careful use of many compare-contrast cue words and is, therefore, more difficult to write well. Create the paragraphs as follows: Paragraph 1: The opening sentence names the two subjects and states that they are very similar, very different or have many important (or interesting) similarities and differences. Continue discussing similarities only using compare-contrast cue words such as like, similar to and also, for each comparison. Paragraph 2: The opening sentence must contain a transition showing that you are pivoting to discussing differences, such as: Despite all these similarities, (these two subjects) differ in significant ways. Then describe all the differences, using compare-contrast cue words such as differs, unlike, and on the other hand, for each comparison. End the paragraph with a personal statement, a prediction, or another compelling conclusion. Create a Pre-Writing Chart In organizing compare-contrast paragraphs, using either of the above methods, students may find it helpful to create a compare-contrast-prewriting chart. To create this chart, students would create a three-column table or chart with the following headers topping each column: Subject 1, Features, and Subject 2. Students then list the subjects and features in the appropriate columns. For example, a student might compare life in the city (Subject No. 1) vs. the country (Subject No. 2). To start, the student would list Entertainment, Culture, and Food, in the rows under the Features header. Then, next Entertainment, the student could list theaters, clubs under the City header and festivals, bonfires under the Country header. Next might be Culture in the Features column. Next to Culture, the student would list museums in the City column and historic places under the Country column, and so on. After compiling about seven or eight rows, the student can cross out the rows that seem least relevant. Crafting such a chart helps the student create an easy visual aid to help write the compare-contrast paragraphs for either of the previously discussed methods.