Free Essays on International Business

ADCP International Marketing/Special Studies 1. a. Customers are the focal point of all marketing activities. Organizations have to define products not as what they make or produce but as what they do to satisfy customers. Marketing Barbie dolls would require a marketer to consider the socioculture of its consumers. Sociocultural forces are the influences in a society and its culture that bring about change in attitudes, beliefs, norms, customs, and lifestyles. There are three issues that need to be addressed in decided who will purchase a Barbie doll in international markets. First, there are constant changes in population demographic characteristics-age, gender, race, and ethnicity. The U. S. has entered into another baby boom, with 76 million Americans aged 18 or younger. Other nations may have this same occurrence and this information would help in directing attention to those areas that have a high representation of children wanting a Barbie doll. Another population trend is the increasing multicultural nature of U .S. society. The number of immigrants into the United States has steadily risen during the last thirty years, thus, the emergence of cultures emulating the U.S. Another thing to consider would be the modification of marketing practices to reach ethnically diverse customers to eliminate language barriers. Second, cultural values need to be addressed so that marketers can try to monitor changes in consumers’ needs for Barbie dolls and its products (clothes, accessories, etc.) in the near future. For instance, Barbie dolls were very popular when I was younger (not that I played with them, I had a sister) and today, they are not because of increased competition of other toy and doll makers. Video games have also become very popular in favor of toys. b. When marketing beer internationally, a marketer may have to consider the political/legal environment of the country they are trying to solicit. Some politic... Free Essays on International Business Free Essays on International Business The term Globalization was first coined in the 1980’s. However, the definition of globalization varies in cultural, economical, environmental, political and social studies. According to Williamson, globalization in economical studies refers to an increasing integration of the global economy through factor and product markets by way of direct investment, financial flow and trade greatly aided by the deregulation of markets as well as the liberation of capital movement and trade (Williamson 1998,1). It is a driving force that is expected to affect the countries well being in terms of trade, employment and income as well as the values of dollar in relative to other currencies and so on. Based on a study on the globalization’s rankings in the world, New Zealand is currently rank at number 23. (Graham, Crocombe. Michael, Enright and Michael, Porter 1991,12) In the following paragraphs, there will be an explanation how the globalization affects the New Zealand’s trade with other countries, especially for multinational company’s competition in international trade, employment opportunities for New Zealanders and some reasons which are beneficial and harmful to New Zealand as a whole as well as some policies that should be taken into consideration by other businesses and the government in order to benefit from it. According to the definition of globalization above, it also is simply to understand that globalization refers to the shift a more integrated and interdependent world economy. Globalization has two main components: the globalization of markets and the globalization of production (Charles, Hill 2003,6). The globalization of markets means each the merging of distinct and separate national markets into one huge global marketplace. Each country can sell its products internationally by falling trade barriers. It provides a chance for local companies to compete in international trade by offering qualified goods and services. Wh... Free Essays on International Business ADCP International Marketing/Special Studies 1. a. Customers are the focal point of all marketing activities. Organizations have to define products not as what they make or produce but as what they do to satisfy customers. Marketing Barbie dolls would require a marketer to consider the socioculture of its consumers. Sociocultural forces are the influences in a society and its culture that bring about change in attitudes, beliefs, norms, customs, and lifestyles. There are three issues that need to be addressed in decided who will purchase a Barbie doll in international markets. First, there are constant changes in population demographic characteristics-age, gender, race, and ethnicity. The U. S. has entered into another baby boom, with 76 million Americans aged 18 or younger. Other nations may have this same occurrence and this information would help in directing attention to those areas that have a high representation of children wanting a Barbie doll. Another population trend is the increasing multicultural nature of U .S. society. The number of immigrants into the United States has steadily risen during the last thirty years, thus, the emergence of cultures emulating the U.S. Another thing to consider would be the modification of marketing practices to reach ethnically diverse customers to eliminate language barriers. Second, cultural values need to be addressed so that marketers can try to monitor changes in consumers’ needs for Barbie dolls and its products (clothes, accessories, etc.) in the near future. For instance, Barbie dolls were very popular when I was younger (not that I played with them, I had a sister) and today, they are not because of increased competition of other toy and doll makers. Video games have also become very popular in favor of toys. b. When marketing beer internationally, a marketer may have to consider the political/legal environment of the country they are trying to solicit. Some politic...